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Interview: Jordyn Rayne

Can you tell us about the inspiration behind your latest album, and what themes or stories you aimed to convey through your music?

“Up in Lights” is all about the challenges of the music industry and rising past those challenges to come out on top. The music industry can be full of people who don’t have your best interests at heart and it’s all about pushing past the negativities they put on you. To me this song is me coming into my own, embracing who I am as an artist and having the confidence for it to take me as far as it can go.

Music often has the power to transport people to different places and times. Can you describe a moment in your life when a particular song or album had a profound impact on you?

I am not ashamed to admit that I am a huge Swiftie. When she came out with her album “Folklore” it was during covid and right when I was going through a hard breakup. This album is a masterpiece in itself but it also was what I would listen to literally everyday during that time to pull me through. It ultimately is what inspired me to write my first album “Time Capsule.” In that album there are many songs I wrote with inspiration from Taylor Swift’s “Folklore.”

Many artists have rituals or routines they follow before performing or recording. Do you have any unique or quirky pre-show or pre-recording rituals that you find help you get in the zone?

Honestly, I used to do the whole steam my voice, never drinking milk and not talking the day before and day of a performance but now I just get up there and sing. I never got much benefit from doing all those things and I dont do all those things before every rehearsal so why would I do it for a performance?

Your lyrics often tell a story or convey a message. Can you share the story behind one of your songs and the inspiration that led to its creation?

From my first album my favorite song is most definitely “Nightly Thoughts.” This song is so very personal to me and probably one of my most vulnerable songs I ever wrote. I wrote it was when I was going through that same bad breakup that sent me on a depressive spiral. I was literally staying up every night with my anxious brain going 500 km/hr so one night I just decided to start writing all those thoughts down. If you look into my song book you will see that the lyrics for “Nightly Thoughts” started out as pages and pages of scribbles from me writing down my late night thoughts.

If you could curate a music festival with a lineup of your dream artists, who would be the headliners, and what would the theme of the festival be?

Taylor Swift, Olivia Rodrigo, Stevie Nicks, Miley Cyrus, Avril Lavigne, Pat Benetar. Women of every decade or women of music unite.

Music can be a powerful tool for advocacy and change. Are there any social or political causes that you’re passionate about, and how does your music play a role in promoting these issues?

The title track “Lady” for my upcoming album is all about challenging the stereotypical views of the feminine image. I chose that song’s title as the album name because of the meaning behind the song and how I feel that message carries throughout the entire album. “Lady” is an overall upbeat album with many society driven messages like the effects of social media on the body image of women, the view of femininity, effects of cyberbullying, and youths struggling to leave the nest in a changing economy. In terms of the lyrics, I drew from personal experiences when writing about the social issues I wanted to speak about on the album. While writing this album, I didn’t want it to be another heartbreak or love album that seems to follow female artists. I wanted to talk about real issues that follow the everyday woman and the younger generations of the community.

The music industry has evolved significantly with technology. How do you see artificial intelligence and emerging technologies impacting the creation and distribution of music in the future?

I sadly see all instruments going away and us making music just from artificial sounds made by computers. Which I think is why slowly over time popular music is starting to sound similar. They are all using the same artificial sounds. As for distribution I cant see music becoming anymore available than it already is. It seems anyone with any level of technology can put out music and there are many platforms to do it on.

Many recording artists evolve over time. How do you see your musical journey changing and growing in the next decade?

I have a lot of goals and expectations for myself and I see myself working hard to get there. My ultimate goal is to win a Juno. That is the goal that will tell me that I have “made it  » as a musician. Short term goals would be a tour this summer promoting my new album “Lady” that will be released this May. I also hope to write more music that focuses on a pop/punk sound and that reinvents what that genre is. By making a name for myself in the rock genre I hope to inspire other female artists to pursue solo careers in the rock genre because we are so few and far between.